Engels : Nederlands serial = serie; (/ doorlopend verhaal) series = serie; (/ reeks) viewing figures / TV ratings = kijkcijfers viewer = kijker station = zender channel = kanaal aerial = antenne dish = schotelantenne to broadcast = uitzenden to cover = verslaan ; een verslag maken van coverage = verslaggeving presenter = presentator footage = filmfragment news bulletin = nieuwsbericht to advertise = adverteren advertisement / ad / advert = advertentie advertising = reclame hoarding / billboard = reclamebord commercial = reclamespot advertising agency = reclamebureau campaign = campagne to launch = lanceren slogan = slogan; kreet ; slagzin to ban = verbieden ban = verbod standard = norm