| advertisement | buyer | commercial |
| goal | newspaper | target group |
| to adjust | to be interested in something | to broadcast |
| to design | to present | to select |
| bad | difference | pretty |
| silly | worse |
| reclame | koper | advertentie |
| doelgroep | krant | doel |
| uitzenden | ergens in geïnteresseerd zijn | aanpassen |
| selecteren | presenteren | ontwerpen |
| knap | verschil | slecht |
| erger | gek |